Why, then, did Dell’s competitive advantage erode in the later half of the 2000s? There are several reasons. First, a large portion of Dell’s sales came from business customers. During the 2008–2009 recession, demand from businesses slumped. Second, Hewlett-Packard gained share in the business market by selling not only personal computers, but a “bundle” that included a combination of PCs, servers, printers, storage devices, network equipment, and consulting services that helped businesses install, manage, and service this equipment. In other words, Hewlett-Packard repositioned itself as a provider of information technology hardware and consulting services.