Second, in consistent with [2], we also found that social influence has a positive effect on
undergraduate student’s intention to use m-learning. This finding suggests that influences from friends and important social connections are a critical determinant for undergraduate students’ intention to adopt m-learning. The implication is straight, m-learning educators should pay attention to the importance of social influences. They can promote m-learning by leveraging the social pressure from the potential adopters’ intimate friends and teachers. We also found the newly added construct, price value exerted a positive impact on undergraduate students’ intention to adopt m-learning. Consistent with Venkatesh, Thong and Xu [16], the current study highlights the importance of price value in college students’ decision making regarding m-learning adoption. This finding indicates that the cost and pricing structure of use m-learning have a significant influence on undergraduate students’ intention to accept m-learning.