Useful มีประโยชน์: Your content should be original and
fulfil เติมเต็ม a need
Usable สามารถใช้ได้: Site must be easy to use
Desirable: Image, identity, brand, and other design elements are used to evoke emotion and appreciation
Findable: Content needs to be navigable and locatable onsite and offsite
Accessible: Content needs to be accessible to people with disabilities
Credible: Users must trust and believe what you tell them