The broadsheets are also sometimes refered to as ‘high-brows’, ‘qualities’ or ‘heavies’. ‘Middle brow’ means that the content is mostly serious but is also mixed with lighter items. Such as you would in magazine. In 2002, the Daily Mail has the highest circulation figures (number of papers sold) of the middle brow tabloid and broadsheets, as a result of successfully attracting the bulk of readers in the middle of the market. ‘High brow’ means that the content is serious and contains a higher proportion of political and economic news.