First, in all these theories tourists are conceived of as individuals that act rather rationally and evaluate options. Based on a ‘step by step’ or staged decision- making process they pursue maximal benefits. That is to say, out of a number of attractive vacation destinations they rationally select the most promising alternative. This alternative is not necessary the best one, as suggested by utility theory. Because of limita- tions in human information processing capabilities, time and resource constraints individuals may not consider all available choice alternatives to select the ‘best’ vacation destination. They act as rationally as possible, within the boundaries of their possibilities