The strategy map of Exhibit 13.10 illustrates the value-growth strategy described in Cornerstone 13.3. This exhibit reveals at least at least four interesting features. First, each of the four perspectives is represented by strategy objectives linked through the cause-and-effect relationships hypothesized. Second, notice that process improvement and employee skills are jointly hypothesized to cause an improvement in process cycle time. This emphasized the fact that an outcome can be cause by more than one performance driver. Third, it is also possible that a lead indicator can cause more than one outcome. Notice that decreasing cycle time cause both an improvement in delivery reliability (affecting the customer perspective) and a decrease in process costs (affecting the financial perspective). Fourth, as indicate in Cornerstone 13.3, a performance measure can