Guiding Principles of Collaborative Initiatives and Action Plans
To build business plans that were concrete and realistic, a number of guiding principles were taken into account, including:
Put the Consumer at the Center
• Focus on clear business demand, with the consumer in the center.
• Keep in mind that consumer education and communication are keys to success.
• Reward consumers for good choices and behavior.
Keep It Simple
• Don’t do too many things: focus, focus, focus.
• Don’t over complicate or over-engineer solutions – go for simplicity.
• Go for the “right level” of “meaningful” standards (don’t over-standardize).
• Plan for quick tangible results (for example, via visualization and/or proofs of concept).
Plan Upfront for Success
• Engage all constituents upfront – look for ways to achieve “breakthrough acceleration.”
• Start with a convincing business case, as the basis for shared common ground and vision.
• Anticipate differences between developing vs. mature markets.
• Look for alignment and synergies with existing relevant initiatives (don’t reinvent any wheels).
Create a Sound Model
• Establish leadership and accountability as a mandate to move forward.
• Look for a balance of trade between the industry and consumers/shoppers.
• Focus on a non-competitive scope that generates energy with a critical mass of companies and people.
• Extend existing capabilities and leverage relevant new technology possibilities.
• Reward companies and the industry for sustainability.