The Wizarding World of Harry Potter will be an entire land that brings the stories of Harry Potter to life in an amazing and special way," says Mark Woodbury, president of Universal Creative. "Warner Bros. Consumer Products has been a great partner. They have been an important part of making sure what we create together realizes its full potential and that we bring the authenticity of the Harry Potter stories to everything we do."
The magic of Harry Potter will continue as a bona fide evergreen property for WBCP long after the final movie is released in 2011. And while there are no current plans for the development of additional content—publishing, television or theatrical—you can't help but wonder what wizardry and spells will be cast to further extend this franchise into the next decade and beyond.