The State Tourism Agency (ENIT – Ente Nazionale Italiano per Il Turismo) comes under the supervision of the General Directorate for Tourism of the Ministry of Culture and Tourism.
Regions and other stakeholders are represented on ENIT’s executive board. It pursues the objectives of promoting Italy as a destination and promoting its natural and cultural heritage. It also carries out studies and publishes research, professional and promotional materials, and develops marketing and promotional strategies to support the tourism industry, in co-ordination with local authorities and other stakeholders.