1 In section A, the writer raises the question of whether or not ________.
A business is different from other walks in life with regard to persuasion
B persuasion is as important as people say it is
C it is possible to generalize about how persuasion works
2 The writer says that the instruction mentioned in section B ________.
A sounds like a bad idea
B was given by mistake
C was necessary in the circumstances
3 How did some people react to the instruction mentioned in section B?
A Many of them bought more than one of the product.
B Their interest in the product increased.
C They bought something they didn’t want.
4 In both of the studies mentioned in section C, ________.
A some of the choices proved more attractive than others
B the number of choices affected what people did
C only a few people selected any of the choices
5 What is said about the leaflets mentioned in section D?
A Some of them contained images that were not frightening.
B Some of them contained images and information.
C Some of them contained only images.
6 What did the experiment described in section D show?
A Fear alone can prevent people from taking action.
B Fear always causes people to take action.
C Fear persuades people to take action more than information does.
7 The research described in section E involved ________.
A asking people to do different things
B making the same request more than once
C people agreeing to a request
8 In section F, the writer says that trying to persuade people to change their minds can ..
A take longer with some people than with others
B seem like a challenge to ordinary behaviour
C fail for reasons that do not seem logical
9 The writer advises in section F that you should not ________.
A discuss the other person’s attitude in general
B make your suggestion too strongly
C criticize a previous decision
10 The writer’s purpose in the article as a whole is to ________.
A discuss a number of different forms of persuasion
B advise the reader on how to get better at persuasion
C compare the results of various research into persuasion