It is a benefit that is derived from features that are parts of the consumable product.
A 43 inch plasma TV screen offers you greater details and allows more distant viewing. For marketers this kind of benefits are often result of materials design and production decision. How the product is built can lead to benefits such as effectiveness, Durability, speed, ease-of-use, cost savings,etc, These are benefits that customers perceive they receive when they use the product. However, benefits may be difficult to measure and may vary by user. These benefits address needs such as status within a group, risk reduction, sense of independence and happiness. Such benefits are developed through promotional efforts that target customers internal makeup.