The Malaysia Airlines Bhd. has followed Air Asia by 22.6%. Probably the difference in these two amounts has been resulted from the low cost benefits of the Air Asia [16]. Moreover, According to Air Asia penetrated the airlines industry by gaining the competitors’ customers, improving the product quality and its level of service,
attracting non-users of the products or convincing current customers to use more of the company's products through its RM0.99 promotions [17].