it has been indicated that there may be a significant difference between the product and brand trust of a small business and a countrywide business that exports to the world and realizes its production in huge facilities, and that the way companies carry out their businesses in the market and their familiarity are important for the relationship of trust with the consumer . In this regard, another question that arises is whether a national business has to earn consumer trust under different conditions to a global brand that is active in the same market.