Evidence suggests that exposure to advertising of unhealthy foods may contribute to increased rates of
obesity in children. This study examined the extent to which television stations marketed unhealthy
foods to children during after-school programming aired over one week in La Ceiba, Honduras.
Content analysis was performed on four television stations, including one broadcast station and three cable networks.
Eighty hours of programming were recorded and analyzed. Advertised products were categorized
as food or non-food items, with food items further classified as healthy or unhealthy. Advertisements
were coded as those aimed at children, adults, or both, and chi-square tests were used to compare the
proportion of unhealthy advertisements by target audience. A total of 2271 advertisements aired during