Drawing on this research, Schwartz et al. 2002 suggested a distinction between “maximizers,” who, when faced with large choice sets, experience behavioral paralysis as they vainly attempt to select the “best” option, and “satisficers” (Simon, 1955), who are prone to select the first option that passes some threshold of acceptability (and who, in surveys, report themselves to be happier and less prone to depression than maximizers).