Globalization, Virtual World, and Lifestyle are a social factor that gives a huge impact to Apple Inc business development.
Technology had become the most important media that makes this globalization developed faster and wider. The Virtual world that we can access to nowadays technology is used by Apple as a big business opportunity by developing many virtual media. Music market to cyberspace has big roles that influences people to use this virtual world.
Apple is globally seen as the King of technology caused by their virtual media development and design improvement. The reputation of Apple also goes up and many people had started using it and have become a lifestyle.
Now Apple is noticed as an image of today’s modern individual’s life. Therefore social factor have positive effect on Apple Inc.