Armada had just taken over inbound freight management and initiated a lane rebidding exercise. As we evaluated the results, we identified a high-volume lane where the incumbent carrier’s freight rate was significantly higher than other peer carriers who had submitted rates on the lane. As part of our role as the Supply Chain Advocate we engaged the incumbent to understand why there was such a difference in rates and learned that the carrier had been forced to factor into its rates excessive loading time at the manufacturer and poor refrigerated trailer utilization at the destination.