Amongst our ‘Key 30’ economies (i.e. those featured in-depth in our Digital in 2016 report), the United Arab Emirates comes in top at 96%, followed by the United Kingdom (92%) and Canada (91%). India and Indonesia sit at the lower end of the scale with 28% and 34% internet penetration respectively, but they’re the only 2 countries in the Key 30 that fall below the global average of 46%.