Servant leadership and employee service-oriented behavior
Service-oriented behaviors, also called customer-oriented behaviors,
are “the extent to which employees engage in continuous
improvement and exert effort on the job on behalf of customers”
In this paper we adopt an explicitly behavioural approach to commitment to customer
service (CCS). It can initially be characterized as the relative strength of an individual's
concern to satisfy customer requirements and to provide high-quality customer service
in an individual and direct manner. In practice, however, this concern makes a
difference to day-to-day customer service performance only when it is translated into
concrete employee behaviour. Hence our interest is in the behavioural manifestations of
commitment to customer service. Such behaviour can take a variety of forms. We focus
on two of these, namely the extent to which individuals: