Understanding the cultural distance is something that is very important, scholars are trying to survey and build a theory to be an intermediary for the exchange of cultural values in each country as economic, social and cultural. All of models still could be useful in terms of international marketing strategy and operations. According to Moji and Hofstede (2010) state that the selection to apply the framework in order to fit the unique characteristics of individual brand is considered to be the most important thing. Therefore, selecting the right framework to measure targeted consumer behaviors is the key to accomplishment , it cannot be said that the theories, which one is the best or the most important because the purpose of the theories are make the people throughout the world to better, understand the culture of other countries assessments.