Traditional college age students belong to age groups which are at high risk of
bicycle-related traumatic brain injuries and are known to be less likely to wear bicycle
helmets compared to with other age groups. The study aimed to examine behaviors,
attitudes, subjective norms, past bicycle helmet use, bicycle-related injury, and risk
perceptions with regard to bicycle helmet use among student bicycle riders at Colorado
State University. The long-term goal for the research is to develop bicycle helmet
promotion programs targeted at this high risk group. A questionnaire was developed
based on the Health Belief Model and the Theory of Reasoned Action, with the Stages of
Change Model serving as a tool to classify bicycle riders into groups in accordance with
current bicycle helmet use behaviors and future intentions to use.