The research has some limitations. First, it was carried out on companies operating in
Turkey’s Aegean region. Therefore, the findings cannot be generalized to fit all
companies. More research will be required in different regions to better understand the
marketing research activities of Turkish export companies as a whole. Future studies
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can also look at antecedent factors affecting the export research activities such as size
of the company, industry, export experience, and the number of markets served.
The export activities of companies may change over time. Therefore, more studies are
required to track the changes in the market place. Another important research
perspective can examine the export research activity differences between the high- and
low-performing companies in the market place.