The setup of the organic grocery store is a key component to Whole Foods’ success. The
store’s setup and its products are carefully researched to ensure that they are meeting the
demands of the local community. Locations are primarily in cities and are chosen for their
large space and heavy foot traffic. According to Whole Foods’ 10-K, “approximately 88% of
our existing stores are located in the top 50 statistical metropolitan areas.” The company uses
a specific formula to choose store sites that is based upon several metrics, which include but
are not limited to income levels, education, and population density