Through its Easyshare Gallery service, Kodak was once
the dominant player in the market for online photo storage
and processing. However, Kodak missed the emergence of
emerging market demands for photo distribution and sharing.
Kodak's management, culture, and rigid bureaucratic structure
hindered a fast response to new technologies which dramatically
changed the process of capturing and sharing images [70].
Although Kodak successfully convinced consumers to print
digital images at its growing network of kiosks, and launched
the firstWi-Fi enabled camera in 2005, itmissed opportunities
to capitalize on other innovations, including the integration of
online photos into online social networks. Overall, Kodak failed
to identify and capitalize on the disruptive attributes of digital
photographic technologies to build a viable business.