mumbai - based jetkonnect , the low - cost subsidiairy of jet airways , has hired local ad agency grandmother to make plane food something passenger might actully want to eat , via fun packaging that features indian touches. Each item on the buy - on - board menu tells a differrent story of the 'love' for food. For example , the packaging of the savoury pastry samosas is the tale of 'sam' meeting 'hosa' while a tin of nuts features 'dr.nutman.' The cookie packet is an ode to a robber, and features the words 'chor - police'(robber-cop in hindi). Stories featuring each of the characters are printed on the colorful packets. According to grandmother , jetkonnect approached the agency to reinvent its entire line of on - board perishable and non-perishable products. Since the packaging system involved multiple products in differrent materials, the agency invented a story that would tie all products into one umbrella story that would engage, educate and inform, all the while making food fun and enjoyable.