5 Conclusions
All-inclusive accommodation establishments and tour operators have become an indispensable element of a fast growing segment. All-inclusive package tours offer economical and hassle free holiday options, which is why it is often preferred by middle-income tourists and as this research illustrates now other profiles are joining the target market. Despite the heavy criticism on the negative impacts associated with all-inclusive resorts mostly with regards to the lack of recognition of local cultures and limited contribution to the development of local economies of the destinations, the segment seems to be set for further growth.
This study illustrates that, tourist consumer behaviour is generally changing due to convenience reason and this affects heavily the choice of holiday types as well as destinations. Tourists are now more price sensitive than ever and this is clearly the most important factor for holiday product type selection. In general, there has been a belief that all-inclusive system preferred by low-income tourists but the current analysis showed that income levels of tourists in all-inclusive resorts in Antalya higher than expected. This should be an interesting observation for hotel business pricing strategies as a means to influence on tourists' buying preferences. The quality of the hotel considered to be important factor when choosing an all-inclusive holiday by any type of tourist standards. Education level was not found to be important and interesting enough when the educational level of tourist increases the satisfaction degree obtained from an all-inclusive system is increasing, too. This could be due to excellent services or a broader perception of what constitutes a good deal. The destination's natural beauty, historical riches and cultural elements could be included in all-inclusive package tours but these research shows that the destination elements are less significant in the choice of holiday and this should be further investigated since it poses major issues to service providers and marketer who will find it rather difficult to identify differentiating features to compete with.
Concluding we feel that despite the criticism received, all-inclusive tourism products will only grow especially among Mediterranean countries mostly due to prevailing economic conditions and consequently shifting consumer patters. This will leave destinations, providers and marketers in a conundrum with regards to tourism development options as well as marketing promotion approaches. The segment of all-inclusive products is changing by becoming more sophisticated with better provisions and by attracting new types of tourists.