Connotative meaning is the communicative value of an expression over and above its purely conceptual content.
It is something more than the dictionary meaning.
Thus purely conceptual content of ‘woman’ is +human + female+ adult but the psychosocial connotations
could be ‘gregarious’, ‘having maternal instinct’ or typical (rather than invariable) attributes of womanhood
such as ’ experienced in cookery’, ‘skirt or dress wearing ‘etc. Still further connotative meaning can
embrace putative properties of a referent due to viewpoint adopted by individual, group, and society as a
whole.