Dear Khun Wichai,
Please study the attachment of customer order pattern. particularly, the slice 6 & 12. and advise about your convenience Thursday 1st or Friday 2nd August to review together this customer order pattern together with the sales projection 2014. I hope this exercise would allow us to create scenario planning on how to serve the market requirement and trends e.g. MSC/FAD, as well as identify the gap and what are the key drivers of profitability. the purpose of having Pladisai to analysis customer order pattern was aiming to define a product portfolio that will help us to leverage demand, supply and production for :
* pricing strategy vs value proposition.
* expanding the outlets of those SKU that will consume fine flakes and drive manufacturing throughput.
* explore the reliable outlets for sub- standard RM.
I understand that Sebastien will come to Thailand in mid August. we may also discuss ahead of his visit on what kind of information and data should be prepared in order to work out with him a transition solution on the crab pricing strategy.
Kind regards
Somboon