Overview of Internet in Vietnam:
The Vietnamese government has announced plans to increase the country’s Internet penetration to 35% by 2010, according to a report by news agency AFP dated February 20, 2006. The country, which currently has around ten million internet users, equating to a penetration rate of 12%, will inject VND100.5 trillion (USD6.3 billion) into the internet market by 2010 in order to meet its target. It expects the telecoms sector to generate revenues of up to VND55 trillion (USD3.5 billion) per annum in the same period.
The Vietnam Internet Network Information Center (VNNIC) is a not-for-profit affiliation to the Ministry of Posts & Telematics (MPT), established on February 28th, 2000 to carry out the functions of managing, allocating, supervising and promoting the use of Internet domain names, addresses, and autonomous system number (ASN) in Vietnam; providing Internet-related guidance, statistics; and joining international activities on Internet.
The Internet Penetration Rate in Vietnam reached 16% as of June 2006, higher than the average global usage rate (15.7%), reported the HCM City’s Computer Association. High demand is driving the development of the Internet, with the number of subscribers and users increasing 86% and 80% respectively over last year. Now fully halfway through 2006, the number of Internet users hit 13,000,000; nearly 6,000,000 more than the same period of last year.
A recent report by market research company TNS has identified the 10 top consumer trends in the last decade and their impact on the country. The report says the Vietnamese are spending far more than ever before on entertainment, high-tech consumer goods, and health and beauty products. These trends, among others, follow the major societal and economic transformations that have taken place in Vietnam in the last 10 years. Among the Top 10 trends, TNS found the following:
1 - Health and Well-being: Vietnamese have a holistic notion of health, seeing it as an essential feature of their lives. The desire to provide more comfort and quality for one's family has driven the trend toward a healthier diet and new product choices.
2 - Fashion and Beauty: Ten years ago, fewer than 10 per cent of Vietnamese women wore make-up regularly, but today nearly 80 per cent do so.
3 - Personal hygiene and care has become one of the largest industries in and continues to expand.
4 - Growth is being driven heavily by females who have healthy incomes, more help with family responsibilities, and newfound personal and professional freedom.
5 - Many women are in the forefront of decision-making and are having a huge impact on society - as providers at home, as leaders in the boardroom, and as reformers in the stateroom.
Source: Vietnam Net Bridge.
Overview of Internet in Vietnam:
The Vietnamese government has announced plans to increase the country’s Internet penetration to 35% by 2010, according to a report by news agency AFP dated February 20, 2006. The country, which currently has around ten million internet users, equating to a penetration rate of 12%, will inject VND100.5 trillion (USD6.3 billion) into the internet market by 2010 in order to meet its target. It expects the telecoms sector to generate revenues of up to VND55 trillion (USD3.5 billion) per annum in the same period.
The Vietnam Internet Network Information Center (VNNIC) is a not-for-profit affiliation to the Ministry of Posts & Telematics (MPT), established on February 28th, 2000 to carry out the functions of managing, allocating, supervising and promoting the use of Internet domain names, addresses, and autonomous system number (ASN) in Vietnam; providing Internet-related guidance, statistics; and joining international activities on Internet.
The Internet Penetration Rate in Vietnam reached 16% as of June 2006, higher than the average global usage rate (15.7%), reported the HCM City’s Computer Association. High demand is driving the development of the Internet, with the number of subscribers and users increasing 86% and 80% respectively over last year. Now fully halfway through 2006, the number of Internet users hit 13,000,000; nearly 6,000,000 more than the same period of last year.
A recent report by market research company TNS has identified the 10 top consumer trends in the last decade and their impact on the country. The report says the Vietnamese are spending far more than ever before on entertainment, high-tech consumer goods, and health and beauty products. These trends, among others, follow the major societal and economic transformations that have taken place in Vietnam in the last 10 years. Among the Top 10 trends, TNS found the following:
1 - Health and Well-being: Vietnamese have a holistic notion of health, seeing it as an essential feature of their lives. The desire to provide more comfort and quality for one's family has driven the trend toward a healthier diet and new product choices.
2 - Fashion and Beauty: Ten years ago, fewer than 10 per cent of Vietnamese women wore make-up regularly, but today nearly 80 per cent do so.
3 - Personal hygiene and care has become one of the largest industries in and continues to expand.
4 - Growth is being driven heavily by females who have healthy incomes, more help with family responsibilities, and newfound personal and professional freedom.
5 - Many women are in the forefront of decision-making and are having a huge impact on society - as providers at home, as leaders in the boardroom, and as reformers in the stateroom.
Source: Vietnam Net Bridge.
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