Ortega's Leadership Style
What made Amancio Ortega’s team successful?
Amancio Ortega's leadership skills has contributed a big part in his success. His success depicts a leader with a strong vision and are clear about their purposes at all times.
True leaders first envision a better future and strive hard for as long as it takes to reach its success.
As a founder, he practiced a kind of autocratic leadership style where the concentration of power was focused on him. He formed a business model which has been effective till today.
As his business soared, the leadership style transformed to a democratic way of leadership. Apart from the CEO, different departments in the headquarters, regional and country managers were empowered to manage the store in their respective areas. Employees like store managers were empowered by having autonomy. This is to make them appreciate the value of freedom and to give them an opportunity of experiencing the entrepreneur spirit. However, the connection between the stores and headquarters should not be broken.
Ortega emphasised his unique business model to his employees which concentrates on three wining aspects: Short lead times, lower quantities and a variety of styles.
® Short lead-times = More clothes produced
® Lower quantities = Higher quality
® Variety of styles = More choices, more business