To distinguish our brand from others and maintain coherent applications throughout the organization for effective branding and brand communication, we encourage the use of imagery that fully illustrates our five brand attributes
INTEGRITY SUBSTANTIAL RELIABLE CUSTOMER CENTRIC INNOVATIVE
Where possible, use beautiful photographies that reinforce our trusted personality, image, and creativity. To reinforce our trusted brand, always use photographic style that is realistic. Use illustrations that can create high awareness, build credibility, is easy to communicate and to be remembered.
Avoid using any illustration that might cause doubt or confusion to our products or brand.