ABSTRACT
This research investigates tourist customer satisfaction levels in all-inclusive resort hotels in Turkey. The paper investigates changes in patterns regarding all-inclusive hotel packages as well as changing consumer behaviour of tourists preferring such establishments. The research was conducted in the region of Antalya and data is analysed by using SPSS with descriptive statistical analysis, and correlation analysis. The results suggest, among other, that new tourists that purchase all inclusive package are now more diverse in profile while the products themselves are significantly better than what all-inclusives were associated with. Relevant criticism is being addressed and suggestions for further research are being made. Finally, the study emphasized the effect of all inclusive system on customer satisfaction in 5 star hotels in Antalya.
Key Words: Consumer Behaviour, All-inclusive Resorts, Tourism Planning, Tourism.