Note the emphasis on the words “series”, “unique decisions”, “particular”. Now take another look at the above statements? Are they really decisions, or are they merely an articulation of statement of intent that’s important for their respective organizations? Which organization doesn’t want to lower its costs? Who doesn’t want to offer great customer service? Wouldn’t your competitors in the same industry say similar things about their intent? The point that is being made here is that while the above may be very critical for an organization, they are not “strategic”. These are things that would need to be done regardless of your strategy. The key is that no decision is needed here. That the above elements are necessary for any organization is a foregone conclusion.