the Smile. Ornate details of the traditional Thai Kanok pattern have been adjusted to create the ‘Smile’ symbol. It also represents friendship, enjoyment, happiness and hospitality. The letter ‘A’ in the word ‘Thailand’ has been re-designed to look like a pair of smiling eyes, which, when accompanied with the ‘Smile’ symbol, perfectly form a person’s smiling face. The colour schemes have also been specifically chosen to underpin the image of softness.