"But we in LA didn't wait for the state to tell us that we have to take action, we've been taking action. For 30 years, as our population has grown by a million people we consumed the same net amount of water as we did before those million people lived here and during this drought we have acted early, strategically and strongly to make sure that we are making an impact in being able to continue a way of life here in Los Angeles. And now today we launch an unprecedented outreach campaign, making sure that every Angelino is informed about her role that she can play, that he can play here in Los Angeles to make sure they're helping us get through this drought and survive," said Garcetti.
In Los Angeles, Garcetti's campaign implores residents of America's second-largest city to save water with ads on buses and trash trucks and an educational programs at libraries and alerts them to programs such as rebates for replaces water-gulping grass lawns with drought-tolerant plants.
"We need to come together and solve this drought. Each one of us, government has to play it's part but the biggest part is the four million residents of this great city. Who, if we each do a little bit, will accomplish a lot. Whether it's replacing your lawn, your sprinklers, getting a pool cover, showering with a friend, I can't believe that's in here. Hopefully it's somebody you know well. If you don't take action, Sacramento is going to mandate how we tackle our drought so I say, let's do it our way," said Garcetti.
The campaign includes manifesto declaring "Don't be a drip! Save the drop."