1. Identify a target marketCreate a profile of your ideal customer. What type of person buys this service most frequently today? Why do they need and strongly desire this service? What is their job function? If it's a consumer product, where do they live? How old are they? How much money to they earn? What other factors make them a likely customer? Where are they most likely to look for the service or hear about it? Who might they ask for a referral?