Helvetica is one of the most popular typefaces in the world.
Technically speaking, it’s a sans serif Grotesque typeface, inspired by and based on the Akzidenz-Grotesk typeface created by Berthold around 1898.
In practical terms, though, it’s used by designers at independent firms, big corporations, and everything in between, from all over the world.
Helvetica has been featured by MOMA in New York and has received a number of awards and worldwide recognition. There’s even a documentary and a few books about it.
But why is Helvetica so popular? What is it about this font that seemingly tries to be inconspicuous that has made it such a part of our culture and daily lives?
We see it dozens of times every day, from product logos, to websites, to packaging, and numerous other items. Read on for more information about Helvetica and why you might want to consider it in your next design project.