For example, Gordon and DiTomaso (1992) and Denison (1990) both
propose that there is a link between certain organizational culture characteristics and
performance but each add a number of provisos. In particular, they note that culture wil
remain linked with superior performance only if the culture is able to adapt to changes
in environmental conditions. Furthermore, the culture must not only be strong (widely
shared), but it must also have unique qualities which cannot be imitated. However, more recently, it has been suggested that the relationship between culture and
Ogbonna and Harris: Leadership style, organizational culture and performance is tenuous