The term also describes the convergence of individual
tastes at the expense of local cultures, worldwide political domination by a small
number of industrialized states and the international non-governmental organizations
(NGOs) that are seen as their tools, the integration of capital markets, the increasing
ubiquity of communication and information around the world, and the spread of
technology to the farthest reaches of the globe. (Tallman, S., Global Strategic
Management, in Hitt et al, 2006).