The medium of modern computer systems became an important component in Holzer's work in 1982, when nine of her "Truisms" flashed at forty-second intervals on the giant Spectacolor electronic signboard in Times Square. Sponsored by the Public Arts Fund program, the use of the L.E.D. (light emitting diode) machine allowed Holzer to reach a larger audience. By combining a knowledge of semantics with modern advertising technologies, Holzer established herself as a descendant of the conceptualist and Pop Art movements. She again utilized the electronic signboard with her "Survival Series" (1983-1985), in which she adopted a more personal and urgent stance. The realities of everyday living, the dangers, and the underlying horrors were major themes. Correlating with the immediacy of the messages, Holzer adopted a slightly less authoritarian voice. Her populist appropriation of contemporary "newsspeak" crossed the realm between visual art and poetry and carried a potent expressive force.