human tendency to continue on a particular course of action until something goes wrong or a person is forced to question his or her actions. This period of so-called strategic drift may simply be a result of the organization's inertia, or it may reflect the management's belief that the current strategy is still appropriate and needs only some fine-tuning.Most large organizations tend to follow a particular strategic orientation for about 15 to 20 years before they make a significant change in direction. After this rather long period of fine-tuning an existing strategy,some sort of shock to the system is needed to motivate management to seriously reassess the corporation's situation