As the HKEJ mainly focuses on reporting government policies and financial affairs, soft news plays a relatively minor role in its operations. The style it adopts is very different from other local newspapers in Hong Kong, such as Apple Daily, Oriental Daily News, etc., which stress their 'Entertainment' content and sensationalise or exaggerate the harder news to promote sales[citation needed]. Unlike tabloid newspapers, the HKEJ features few graphics, with the print edition being primarily text. Advertisements or narrative-style news stories are not found on the front cover. As a result of this focus on content over style, the HKEJ does not enjoy sales figures as high as many other Hong Kong news publications.
The HKEJ also frequently contains detailed information on the funding market, including interpretation of, and changes in, the fund market. These columns are relatively rare in other newspaper in Hong Kong.