Whether you’re a retail business, legal professional, or small business owner, every company has a story to share. However, the trick is to identify what that story is and how your customers or potential customers connect with that story.
Once you’ve identified the overall goals and objectives for your business on Instagram, it is time to get out and start exploring the community and finding others within your niche. This can be done in the Search and Explore section of Instagram where you can search for a terms by User or Hashtag or simply by browsing Photos and People.