C CHANNEL and Ookbee have launched C Channel with the aim to become the market leader in fashion video communication.
"C Channel is a new media brand for the smartphone era. It will enable people to communicate through videos," Akira Morikawa, chief executive officer of C Channel and a former CEO of Line, said on Saturday.
C Channel is his latest creation, which was launched in Japan a year ago.
C Channel is set to become the global No 1 video magazine for women's fashion, he said.
Globally, there are many fashion magazines for women. This is a big market for advertising, especially for make-up and fashion.
This market is really shifting to digital media, but it is not digital media for women, so C Channel is creating a new market in this area.
"The four major videos at C Channel are make-up, hair arrangement, food, and lifestyle," he said.