Time is rapidly running out for librarians to confront the ethical issues inherent to social media of the benefit of the information users. Social mediums are controlled by third parties, they represent a space whose owners create the parameters for what is possible. Even on MySpace, where users can use html to customize most profile features, including adding new graphics and videos, there are limits to how much control they can truly exert. While most libraries do not have the budget for services advertisements, many librarians are beginning to recognize the power of these social media and are working hard to integrate them into their outreach efforts by creating profiles that allow them to interact with their patrons in the new space (Young, 2008). Some are even going further than creating simple profiles and integrating services such as catalog searching technologies directly into their social media (Farkas, 2007).