The classic logistics focused on producer-to-consumer movement of products, considering
transportation, warehousing and inventory management (forward distribution) in central attention.
Even "reverse" distribution, where consumer-to-producer movements become equally important
(taking back products or packaging materials to avoid waste) are now not enough to avoid transport –
environment conflicts. Freight carriers and their customers are interested mainly to provide
transportation service with lower costs. Final consumers normally pay little attention to how
the products were transported, congestion in cities, air and noise pollution. However, the environment
of cities is negatively affected by the present organization of urban goods distribution. Go-Green
logistics concept and schemes try to harmonize the efficient transport with environmental friendly
urban logistics systems1