The market is led by large groups owning several brands that are fighting for retailer brands’ market share by, for example, introducing healthier olive oil types.
Spaniards prefer to buy their oil packaged (more than 90% of total consumption).
Olive oil consumption represents about 70% of Spanish per capita oil consumption (15 liters per year), while the consumption of other types of oil such as corn, soya, seed, or dreg is much lower (see Figure 1).
The market is led by large groups owning several brands that are fighting for retailer brands’ market share by, for example, introducing healthier olive oil types.Spaniards prefer to buy their oil packaged (more than 90% of total consumption).Olive oil consumption represents about 70% of Spanish per capita oil consumption (15 liters per year), while the consumption of other types of oil such as corn, soya, seed, or dreg is much lower (see Figure 1).
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