This prosperity depends on the industry’s ability to perpetually innovate and upgrade itself, and that is possible solely by means of increase in productivity – in all areas of economic activity. Porter’s diamond model involves attributes that
indirectly or directly influence competition advantage. These attributes form a
surrounding in which a certain industrial company, industrial branch, overall
industry, region or state act and learn how to ”compete” in that surrounding.
(Porter; 1998, p. 166).