5) Quasi- Experiment Design and Analysis
This quasi-experiment is a behaviour comparison between the use of an AR mobile application in cultural tourism and the absence of that use, and the design type is one factor two treatments. The factor is the on-site tourism experience, and the two treatments are the use of the AR mobile application and the absence of the use of AR mobile application. As part of the analysis of data, descriptive statistics will be used to show the data collected.