Secondly, Stores that operate exclusively online can afford to dramatically reduce their prices.I think that more people ever before are discovering that you really can save money by shopping on the Internet. Buyers can get cheaper books online because book online then pass that savings onto their customers by cutting the cost of the products. Additionally, they do not have to buy/rent a space for the actual store nor hire an army of employees to help the clients as that they can meet the needs of their customers with less operational expenses, by having an online location and not a physical store.